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I've been working with authors and creative entrepreneurs for almost twenty years. I trained as an actor, then worked at the library, then became an author support entrepreneur. I've directed author conferences, created marketing plans, built websites and newsletter funnels, designed social media content and taught classes on all of the above. I also wrote a non-fiction book about how to take simple steps towards creating a life you enjoy.
If you'd like to work together, please review my packages.
"I think that in a year or two, when we look back at all we have accomplished, hiring Mel Jolly will be one of the best moves Novelists, Inc has ever made as a professional authors’ organization. Her professionalism and demeanor in dealing with the many volunteers we utilize set her apart as a leader. Through her guidance, the conference came in under budget and ahead of schedule. Mel went beyond expectations." Wayne Stinnett President Novelists, Inc
"It is a comfort and a delight to work with Mel. Over the years I've benefited from her excellent writing skills; her reliable, clear communication; and her thoughtful advice on marketing and audience development. Mel is always two steps ahead of me. She has helped me figure out how to build a bigger audience and stay in touch with them. In short - Mel makes me look really good! Thank you, Mel."
Emmy Laybourne Author, Actor, Screenwriter
“Mel was the kickoff speaker at the Connecticut chapter of Romance Writers of America's conference. Her master class on newsletters was informative, engaging, and comprehensive without being overwhelming. Our members loved her hand-on approach and her accessibility to answer questions, not only during the class but throughout the rest of the conference weekend. Hands down would have her back again.” Regina Kyle CTRWA President
Whether you're an introvert or just busy, taking advantage of the “set it and forget it” portions of online platforms is one of the easiest ways you can drive readers to your books and newsletter without constantly producing more content.
Questions I’ll answer:
☑️ Is your website optimized for both reader use and your calls to action?
☑️ Are your online profiles drawing readers to your newsletter and your books?
☑️ Is your newsletter setup healthy?
You will receive a written report & Loom walkthrough of recommended updates for:
Your website
Your email signature line
Your social and vendor profiles
Your newsletter sign up process
Your reader magnet (if applicable)
Your author bio
Package Price: $500
Do you hate feeling that you’re working so hard on social media only to get a handful of likes on your posts? Did you know your author newsletter is sent to 100% of the people who opted in, while the content that you post on social media is subject to the great and powerful “algorithm?” Why do you think stores are always trying to get your email and phone number? Because the big box stores know that email marketing and SMS (text) messaging are still the best way to reach the most people. Optimizing your newsletter is one of the most important things you can do to market your books.
Questions I’ll answer:
☑️ Is your newsletter attracting readers? Do they know how to sign up, and why they should?
☑️ Is your content engaging to your audience?
☑️ Is your newsletter helping to sell your books?
You will receive a written report & Loom walkthrough of recommended updates for:
Reader calls to action
Newsletter sign-up positioning and language
Welcome sequence + automation logic
Content strategy (frequency + recommended topics)
Book sales strategies
Reader magnet strength and positioning
Package Price: $500
If you are always struggling to find your book covers, graphics, and to-do lists, this is the package for you. I’ll organize your files and create a system for you. You’ll receive a Loom walkthrough and written cheat sheet explaining how to keep things nice and tidy and–best of all!—easy to find.
Package Price: $500+ depending on size of project
Best for new authors or authors who hate marketing.
Includes:
Simple 1-page author website built on Wix (home + books + newsletter signup)
Email list setup (MailerLite/Flodesk)
1 reader magnet set up on Bookfunnel (PDF or story)
Sign-up form + welcome email
Bio + Online Presence Optimization
End Result: You’ll have a quiet online home + reader capture system.
Package Price: $1200
Websites I've built and maintained on Wix include this one and this one.
Want to launch your book without showing your face on video or booking a lot of podcasts?
Includes:
12 pre-written + designed Instagram/Facebook graphics (Canva)
4 newsletters written & scheduled over 8 weeks
Online presence & calls to action updates (social and vendor profiles)
1 branded Canva launch kit (quote graphic template, pre-order and release graphic template, newsletter and Facebook headers)
End Result: You’ll have a calm, organized launch foundation you can easily build on.
Package Price: $1000
Email list setup (MailerLite/Flodesk)
1 reader magnet set up on Bookfunnel (PDF or story)
Welcome sequence (1-3 emails)
Sign-up form added to existing website
Bio + Online Presence Optimization
1 year content strategy
Recommended backmatter updates for indie authors
End Result: You are ready to rock with a newsletter that captures readers and keeps them interested in your upcoming releases and already published books.
Package Price: $1000
